What is your Marketing Strategy?

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Having an effective Marketing Strategy is an imperative part of your business. Many of us rely on the 4 P’s of the marketing mix to get the job done. But what if I told you that incorporating the 4 C’s would be more efficient because you are shifting the focus from your own needs to putting your customer’s needs first.

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The four C’s are:

1. Customer’s wants and needs (vs. Products)

2. Cost to buy (vs. Price)

3. Convenience (vs. Place)

4. Communication (vs. Promotion)

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Think about the value that your business or product is offering, what problem is it solving and how can you maintain that open communication with your customers.

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Do you need help starting or enhancing your Marketing Strategy? Give us a call or email us for a free consultation! We would love to talk to you about taking your small business to the next level.