Having an effective Marketing Strategy is an imperative part of your business. Many of us rely on the 4 P’s of the marketing mix to get the job done. But what if I told you that incorporating the 4 C’s would be more efficient because you are shifting the focus from your own needs to putting your customer’s needs first.
The four C’s are:
1. Customer’s wants and needs (vs. Products)
2. Cost to buy (vs. Price)
3. Convenience (vs. Place)
4. Communication (vs. Promotion)
Think about the value that your business or product is offering, what problem is it solving and how can you maintain that open communication with your customers.
Do you need help starting or enhancing your Marketing Strategy? Give us a call or email us for a free consultation! We would love to talk to you about taking your small business to the next level.